Two new products that integrate the Chevrolet family were presented today in our country: the Chevrolet Onix and Chevrolet Prisma, continuing the renewal of the portfolio of the brand that began in 2010. In 2012 the car market sold 840,000 units, including 130,000 vehicles mark bun approximately 15.8% share. Within those sales segment B is the most demanadado with 48% where they will compete Chevrolet and Chevrolet Prisma Onix. This segment is led by Chevrolet with 28% (Celta, Classic, Sonic, Cobalt and Aveo) and with these two new models seek to deepen that position.
The Chevrolet Onix and Chevrolet Prisma were designed entirely in Brazil, are manufactured at the plant Gravatai and already being marketed in this country 40,000 units of both models.
The Onix and Prisma have an innovative design, sporty, young and with great personality, with emotional attributes, connectivity and technology. They will be available in two trim levels LT and LTZ, in the latter, highlighting the onboard computer, electric door mirrors and electric levantavidrios one touch front and rear, with anti Prisma clamping and the new version also adds LTZ, sensors rear parking.
As far as safety is important to highlight that offer standard dual airbags (driver and passenger), ABS with EBD (electronic brake distribution), placing warning seatbelt for driver, front and rear head restraints height-adjustable front seat belts 3-point height adjustment, child lock on rear doors and engine immobilizer. In addition, the LTZ version adds automatic door closing speed, front fog lights and burglar alarm system. The model Prism highlights its large trunk capacity of 500 liters.
For customers looking for exclusive technologies, new Prism Onyx and all versions offer multimedia system MyLink infotainment that stands out for having an intuitive interface and easy navigation through a touch screen color 7 inches located in the center console that allows the interaction between the vehicle and various electronic devices and thus enjoy all MP3 music, photos and videos, bringing the user's multimedia content your self. It also has Bluetooth, USB port, AUX IN and allows the user to configure some features of the vehicle according to your preferences.
The new Onix and Prisma are equipped with a gasoline engine in Brazil frabricado new generation SPE / 4 (Smart Performance Economy / 4 cylinder) that is more efficient, lighter and higher performance. It has a displacement of 1.4L and pays out 98 hp at 6000 rpm, mated to a 5-speed manual transmission and later on end of the year will join the six-speed automatic transmission. Inside the Chevrolet brand Onix is located between Agile and Sonic model, while the Prism will between G3 and Aveo Cobalt. According to GM executives Onix's main competitors are the Volkswagen Gol Trend and 207 and in the case of Prism are the Voyage Volkswagen and Fiat Grand Siena.
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